
The Growth Programme
Not every Lawyer should be a Rainmaker
Many firms try to turn all lawyers into “rainmakers”, but not everyone should be one. Lawyers want to grow their practices but lack clarity on positioning, focus, and what to prioritise day to day.
The growth programme is a structured development journey for lawyers who want to grow with intent.
It starts with self-awareness and builds towards clear positioning, focus, and practical action. The aim is not to turn every participant into a rainmaker, but to help each lawyer understand how they can contribute to growth in a way that is authentic, effective, and sustainable.
The programme follows the principles described in the published book Beyond billable hours. These principles are grounded in real experience from working inside and alongside law firms, and focus on building growth that is intentional, commercially grounded, and aligned with how law firms actually operate.
Every programme begins with a Hogan assessment, facilitated by an accredited Hogan practitioner. This creates a strong foundation by helping participants understand their natural strengths, behaviours under pressure, and core drivers. These insights are used throughout the programme to connect personal behaviour to business development, client relationships, and long-term growth decisions.
From there, the programme focuses on defining a clear north star, sharpening individual or practice-level value propositions, and translating ambition into practical, repeatable growth actions.
We help lawyers define their north star, sharpen their value proposition, and translate ambition into practical, repeatable actions. Growth becomes intentional rather than opportunistic. The programme is powered by Hogan assessment and accredited facilitation.
What's involved
Choose your path
For individual lawyers
Individual, tailored programme for ambitious lawyers that want to reach the next stage in their careers. Whether that is making partner, expanding the client base or taking more of a leading role in the firm.
What you get:
- 6 monthly sessions of 90 minutes
- Homework, exercises and practical tools
- Progress tracking and accountability
- Unlimited support between sessions
For law firms
Group programme for 4-6 lawyers that combines the benefits of individual coaching with peer learning and firm-wide BD culture building.
What you get:
- 6 monthly group sessions of 2 hours
- Individual check-ins between sessions
- Peer accountability and learning
- Firm-wide BD momentum
Ideal for: Associates preparing for partnership, new partners building their practice, or lateral hires integrating into the firm.
Clarity
Guaranteed
By the end of the programme you will have:
Your outcomes
- A clear personal positioning and brand
- A strategic network that works for you
- Confidence in business development conversations
- A sustainable BD routine that fits your practice
- Tangible progress on your client targets
Your BBH Specialists
Barbara Koenen-Geerdink
Partner – GTM strategy and BDM transformation
barbara@beyondbillablehours.io