The Law Firm Growth Game
A simulation programme for law firms. Learn the business of law, collaborate and grow through skillset and mindset.
Run a Law Firm. Make Real Decisions. See What Happens.
Imagine asking your lawyers, BDM professionals and business services teams to run a law firm for a year. Not in theory, not through a slide deck — but by placing them in the middle of real leadership decisions where every choice shapes the future of the firm.
Participants step into the role of the executive team of a mid-sized firm and navigate five carefully designed rounds that mirror the real pressures law firms face today. They make strategic investment calls, handle people risk, respond to client demands, manage reputational shocks and, ultimately, decide what kind of firm they want to build.
Throughout the experience, five core performance dials are constantly shifting:
Financial Strength
Client Trust
Talent & Culture
Risk & Governance
Market Position
The lesson becomes clear very quickly. Growth is not a single decision. It is the result of dozens of interconnected choices. Discounting may win work but weaken margins. Ignoring governance may save time but create exposure. Protecting a rainmaker at all costs may damage culture and reputation. What feels efficient in the moment can create fragility later. The game makes these connections visible and tangible.
Built for the people who shape law firm growth
Business Services Professionals
The simulation offers a powerful way to build commercial awareness across all levels. It translates abstract concepts like lock-up, write-offs, margin and reinvestment into decisions people can feel. It also breaks down silos, creating shared understanding between lawyers and business services.
BDM Professionals
It provides a practical way to demonstrate how pricing discipline, client strategy and positioning directly influence profit and resilience. Rather than explaining why governance and data matter, the game allows participants to experience the impact first-hand.
Lawyers & Partners
It offers a safe but realistic environment to explore the mechanics behind leadership decisions. Participants leave with a clearer understanding of how culture, cash flow, reputation and strategy are deeply connected — and why the business of law requires more than technical excellence.
See the Game in Action
The Law Firm Growth Game will be played live at a special side event in London this June, co-organised with LegalTechTalk and BOOST BDM — bringing together senior BD, marketing and legal professionals for a full simulation experience.
View the London Event
What the Experience Includes
Expert facilitation throughout
Full access to the game technology and live leaderboard
Practical business of law playbooks
Prizes and award ceremony for winning teams
Structured debrief and commercial insights after each round
The facilitated programme combines live gameplay with structured debrief and extended business of law insights. Participants not only compete — they reflect. They unpack what worked, what failed and why.
As an additional option, teams can be shaped using Hogan personality assessments to mirror real partnership dynamics. This adds another layer of realism and can be integrated at additional cost.
Choose Your Format
Half-Day Experience
Core focus: Fast-paced simulation across all five rounds
Business of law foundations: Short commercial framing at the start
Five simulation rounds: Strategy, People, Clients, Risk, Profit
Live leaderboard & scoring: Real-time competition
Facilitated debrief: Structured reflection after each round
Immersive exercises: Not included
Commercial skill development: Strong awareness and alignment
Best suited for: Associate programmes, cross-functional workshops, retreat sessions
Full-Day Experience
Core focus: Full simulation plus immersive applied exercises
Business of law foundations: Deeper dive into lock-up, margin, utilisation, write-offs and partner economics
Five simulation rounds: Strategy, People, Clients, Risk, Profit
Live leaderboard & scoring: Real-time competition
Facilitated debrief: Deeper facilitated analysis and behavioural reflection
Immersive exercises: Crisis press statement lab · Panel pitch / pricing sprint · Simulated partner board meeting
Commercial skill development: Advanced application and leadership practice
Best suited for: Partner retreats, leadership programmes, strategic offsites
Practicalities
Investment
| Half-Day Experience | Full-Day Experience | |
|---|---|---|
| Up to 30 participants | EUR 10,000 | EUR 15,000 |
| Additional participants | EUR 200 per person | EUR 250 per person |
Costs exclude facilitator travel and accommodation, venue, and food and beverage costs.
"It creates commercially aware professionals who understand how their daily choices contribute to the wider health of the firm — and it does so in a way that feels relevant, realistic and immediately applicable."
Embed Commercial Thinking at Scale
License The Law Firm Growth Game for your firm or consultancy
For firms that want to embed commercial thinking more deeply, we offer an annual license model. This enables you to run The Law Firm Growth Game internally as often as you wish throughout the year.
The license includes:
- Access to the game platform
- Facilitator playbooks
- A dedicated train-the-trainer workshop
- Certification for your internal L&D or BD team to run the simulation independently
- Structured materials and ongoing guidance for the first delivery
This model is particularly effective for associate development programmes, partner retreats, cross-office leadership initiatives and ongoing commercial skills training. License pricing is available on request and can be structured for single-office or global roll-out.
Discuss OptionsReady to Play?
Schedule The Law Firm Growth Game for your firm's next retreat, partner programme or leadership event.