Meet Our Team
Experienced professionals dedicated to your firm's success

Barbara Koenen-Geerdink
Partner – GTM strategy and BDM transformation
Barbara has led BD and marketing teams in international and regional law firms, including as CMO of the largest firm in the Middle East. She now advises firms globally on data-driven business development, team transformation and technology adoption. She is also the author of Beyond Billable Hours and co-founder of BOOST, a community for law firm BD professionals.

Stijn van Oirschot
Partner – Legal tech and BDM transformation
Stijn brings vast experience at the intersection of legal technology and business development. Having advised law firms across Europe on digital transformation, client relationship management, and data-driven BD strategies, he bridges the gap between technology and practice. Stijn’s approach combines deep technical understanding with commercial insight, helping firms modernise their processes, improve collaboration, and unlock new growth opportunities through smart use of technology.

Andrew Hutchinson
Advisor – Data and martech innovation
Andrew is a data and technology specialist with extensive experience helping professional services firms connect their systems, automate workflows and extract value from data. He focuses on using martech, AI and analytics to improve collaboration and drive growth across BD and client development teams.

Lucy Beales
Non-Exec Advisor - Hogan Assessment
Lucy spent eight years practising criminal litigation as a solicitor advocate in the UK before shifting her focus to recruitment and learning and development. She went on to design and launch the Al Tamimi Academy, a leading learning hub for lawyers in the Middle East. A qualified IMI mediator, coach and Insights Discovery practitioner, Lucy combines deep legal knowledge with exceptional people skills. She is known for her collaborative style, empathy, and ability to see the bigger picture; qualities that make her a trusted facilitator and communicator in complex professional environments.
About Beyond Billable Hours
Empowering law firms to build sustainable, strategic growth
Our Mission
We empower law firms to build sustainable, strategic growth beyond the traditional billable hour model through high-impact growth strategy workshops that turn insight into action.
Our Approach
We combine deep legal industry expertise with proven BD frameworks, delivered through structured, collaborative workshops led by consultants who have worked inside international law firms.
What Sets Us Apart
Exclusive legal focus, real-world experience, and workshop-led implementation that delivers measurable results and hands-on support tailored to your firm.
Our Extended Network
We maintain a curated network of specialists across various disciplines. When your project requires expertise beyond our core team, we bring in the right partners to deliver exceptional results.
BOOST
Strategic PartnerTheir focus on elevating BD and marketing into true strategic drivers aligns perfectly with our belief that law firm growth starts with empowered, well-equipped professionals. By supporting Boost, we help strengthen the skills, insights, and community that move the industry forward.
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