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    For BDM teams

    Data Lab Workshop

    Data
    Data Lab Workshop illustration
    The Challenge

    Firms are data-rich but insight-poor. Decisions about growth are still driven by instinct, hierarchy, or anecdote rather than evidence.

    The workshop

    A session that helps firms turn raw data into meaningful insights for business development and marketing decisions.

    Why this is important

    Firms sit on a wealth of untapped data: from clients, matters, events and relationships, but often lack structure or clarity on how to use it. A focused data strategy helps teams measure what matters, demonstrate value and make smarter decisions.

    Our role

    We start with the business question, not the dataset. Together with firm stakeholders, we define what decisions need to be made and design the data structure, ownership, and systems needed to support those decisions.

    What's included

    What the Session Includes

    • Audit of existing data sources and systems.
    • Identification of key metrics, KPIs and dashboards.
    • Guidance on building data governance and quality frameworks.
    • Real examples of how firms use data to drive growth.
    • Creation of a tailored “data priorities” roadmap for your firm.
    Examples of our work

    Selected case studies

    We worked with a global firm to design a BD insights dashboard, tracking client engagement and referral activity across offices. For another client, we simplified reporting by linking CRM and finance data, providing partners with quarterly performance insights.

    Your team

    Your BBH Specialists

    Professional headshot of Barbara Koenen-Geerdink, Partner – GTM strategy and BDM transformation

    Barbara Koenen-Geerdink

    Partner – GTM strategy and BDM transformation

    barbara@beyondbillablehours.io
    Professional headshot of Andrew Hutchinson, Advisor – Data and martech innovation

    Andrew Hutchinson

    Advisor – Data and martech innovation

    andrew@beyondbillablehours.io