For law firms

The Adoption Advantage

Data

Legaltech

The Challenge

Firms roll out new strategies, systems, or technologies and encounter resistance, slow uptake, or quiet disengagement, particularly from lawyers. Adoption is assumed rather than designed.

The workshop

Adoption is the hardest part of change in law firms. Not strategy, not systems, not ideas. It is what actually sticks once the launch email is forgotten and people revert to old habits.

Our adoption offering is built for that exact gap. We help law firms and legal tech vendors turn change into behaviour. Not through generic training or one-off workshops, but through practical, human-centred adoption programmes that are designed to fit how lawyers really work.

We focus on adoption of new systems, processes, ways of working, strategies and mindsets. Whether that is a CRM rollout, a new BD approach, a pricing strategy, a new operating model, or a broader cultural shift.

The outcome is simple: higher adoption, faster traction and less resistance, and ultimately more value realised from the investment already made.

The concept

Law firms do not fail at change because they lack intelligence or intent. They fail because change is usually introduced in a way that ignores behaviour, incentives, pressure and culture.

Our approach combines three elements:

1. Change expertise

We bring deep expertise in change management, behavioural change and organisational design, with a strong track record in professional services.

2. Legal industry reality

BBH brings deep, hands-on experience of how law firms actually operate. Partner dynamics. Time pressure. Billable hours. Scepticism towards anything that feels imposed.

3. Gamified adoption

We design bespoke adoption journeys that use gamification, nudges, peer dynamics and simple behavioural triggers to make change feel achievable, relevant and even engaging. Not childish. Not gimmicky. But motivating and practical.

The programmes are always tailored. No two firms, teams or vendors face the same adoption challenge.

What we help adopt

This service can be applied across a wide range of change initiatives, including:

CRM and legal tech implementations
New BD, marketing or go-to-market strategies
New processes and ways of working
Data and AI-driven initiatives
Pricing and profitability frameworks
Collaboration and cross-selling models
Post-merger integration
Cultural or behavioural change programmes

Our role

We help firms understand what is really blocking adoption and co-create engagement models that work in practice. We blend behavioural insight with creative mechanics so participation feels natural rather than imposed.

What is included

What the Session Includes

Diagnose the adoption challenge: We assess where resistance sits, what success looks like, and what behaviours need to change. This includes stakeholders, incentives, workflows and cultural blockers.
Define the adoption goal: Clear, measurable outcomes. Not attendance at training sessions, but real behavioural indicators.
Design the adoption journey: A phased programme combining short interventions, practical assignments, gamified elements, peer accountability and leadership signals.
Activate and support: We work alongside the firm or vendor during rollout, adjusting as needed and keeping momentum high.
Measure and reinforce: Adoption is tracked. Wins are shared. Behaviours are reinforced so change lasts beyond the programme.