BDM Team Future Readiness
BD and marketing teams are often overstretched, misaligned, or positioned as support rather than strategic growth partners. Roles evolve organically rather than by design.
Is your business development team set up for the future? This workshop helps firms understand whether their BD and marketing functions are truly aligned with firm strategy, operating efficiently, and delivering measurable value.
As firms evolve, BD roles often remain tied to outdated job descriptions. Understanding how the team really spends its time, and how that aligns with strategic priorities, is crucial to make the function more strategic, data-driven and impactful.
We work with firm leadership and BD teams to assess structure, roles, capabilities, and focus. the workshop creates clarity on where the function adds the most value and how it should evolve to support the firm’s growth ambitions.
What the Session Includes
- Team interviews and time-recording exercises to understand daily activity versus job description.
- Review of team structure, skill sets and internal collaboration.
- Benchmarking against firms of similar size and structure.
- Comparison with international best practices.
- Recommendations for future-proofing the function, including structure, roles, and focus areas.
- A written report with findings, insights and an action plan.
Selected case studies
We’ve helped a leading Middle East firm restructure its BD team from an administrative to a strategic model, increasing partner engagement and collaboration across offices. We also worked with a European full-service firm to redefine roles and implement new KPIs aligned to firm strategy.
Your BBH Specialists
Barbara Koenen-Geerdink
Partner – GTM strategy and BDM transformation
barbara@beyondbillablehours.io
