What is the difference between BD training and BD coaching?

Training builds skills and understanding, usually in a group. Coaching turns those skills into habits through personalised, ongoing support. The two work best together: training opens the door, and coaching makes sure people walk through it.

How long should a business development programme run?

Longer than a single day. The firms that see lasting change spread learning over several months, with short, focused sessions spaced out so participants can practise between them. A one-off workshop creates energy; a programme creates behaviour.

Does BD training work for associates or only partners?

Both, but the content should differ. Associates benefit from building confidence, commercial awareness, and early habits. Partners benefit from sharper strategy, pricing discipline, and leadership of a wider team. The mistake is using identical material for both.

How do you measure whether BD training worked?

Decide before you start. Track something concrete, such as client conversations, pipeline, or cross-referrals, rather than relying on satisfaction scores. Behaviour change shows up in activity and results, not in how much people enjoyed the day.

Business Development Training for Law Firms

How to design business development training that actually changes lawyer behaviour. Formats, outcomes and a practical framework for partners, associates and BD teams.