Cookie Notice
We use essential cookies to make our site work. With your consent, we may also use non-essential cookies to improve user experience and analyze website traffic. By clicking "Accept", you agree to our website's cookie use as described in our Cookie Policy.
Global Cohort 2026
Starts September 15The Growth Programme
Not every lawyer should be a rainmaker
A structured 6-month development journey for 30 selected new and aspiring partners who want to grow with intent. Build your international network, find your north star, and create an actionable plan — guided by experts who understand the business of law.
The assumption is broken
Growth in a law firm is often discussed as if it should look the same for everyone. The assumption is that every lawyer should originate work, network in the same way, and pursue growth using a single model. In reality, that approach is neither realistic nor effective.
Sustainable growth comes from clarity. Clarity about who should be driving growth, how they should do it, and how individual strengths can be used intentionally rather than forced into a one-size-fits-all expectation.
The Growth Programme is designed to help lawyers move away from generic growth pressure and towards a more focused, self-aware approach.
Learn from 10+ expert speakers
Including pricing experts, BD specialists & legal tech leaders
What you will achieve
Build your international referral network
Connect with a curated group of partners from different firms and jurisdictions. Maximum two lawyers per jurisdiction — no competitors, only collaborators.
Create clarity about your north star
Through certified Hogan assessments, data-driven self-awareness, and guided reflection, discover how you naturally drive growth — and where to focus.
Create your actionable business plan
Leave with a concrete, executable go-to-market plan for your practice. Not theory — a plan you can implement the day after the programme ends.
How the programme works
A red thread runs through an inspiring 6-month journey where you learn the business of law
Two online sessions per month
90-minute focused sessions with your cohort, balancing learning, expert speakers, and peer exchange.
1-on-1 coaching
Personal coaching from BD experts throughout the programme to keep you on track.
Hogan Assessment included
A certified Hogan personality assessment with an individual debrief by an accredited practitioner.
Start-kit delivered to your office
A physical kit with materials, the book Beyond Billable Hours, required tools, and fuel to kickstart your programme.
In-person gathering in February
Meet your international cohort face-to-face, play The Law Firm Growth Game, finalise your practice plans, and solidify your network.
Access to the BBH Growth Lab
Continued access to resources, tools, and the cohort community.
Built on the book
Beyond Billable Hours — launching June 2026
The Growth Programme is built on the principles described in Beyond Billable Hours, written by Barbara Koenen-Geerdink with contributions from the entire facilitator team.
The book draws on real experience from working inside and alongside international law firms, and focuses on building growth that is intentional, commercially grounded, and aligned with how law firms actually operate.
Every participant receives a copy of the book as part of their start-kit, along with exclusive access to the expert interviews featured in the book.
Cohort Schedule
Use the arrows to explore your 6-month development journey
Hogan Assessment (online)
Cohort introductions & Value Proposition
North Star Thinking + Goal Setting
Internal & external environment scan
Session times are coordinated across time zones to ensure convenience for all participants.
Powered by Hogan Assessments
Every participant completes a certified Hogan personality assessment with an individual debrief by an accredited practitioner. This forms the scientific foundation of your growth journey — uncovering how you naturally lead, influence, and build relationships.
Learn how Hogan strengthens your journey
Lucy Beales
Cohort Hogan Expert
Your facilitators and expert speakers
The programme is led by experts who have worked inside and alongside law firms for decades
Barbara Koenen-Geerdink
FacilitatorFormer Chief Marketing Officer with over 15 years of experience in international law firms. Author of Beyond Billable Hours and a recognised advisor on business development and marketing transformation in the legal industry.
Stijn van Oirschot
FacilitatorVast experience at the intersection of legal technology and business development. Has advised law firms across Europe on digital transformation, client relationship management, and data-driven BD strategies.
Lucy Beales
FacilitatorFormer lawyer turned learning and development specialist. Accredited Insights Discovery and Hogan practitioner and IMI-certified mediator. Known for her practical and people-focused approach to professional growth.
Andrew Hutchinson
FacilitatorData and technology specialist helping professional services firms connect systems, automate workflows and extract value from data. Focuses on martech, AI and analytics to drive growth.
Confirmed expert speakers
More speakers coming soon
Follow us to be the first to know
How to apply
We select participants carefully to ensure the right group dynamic
Register your interest
Submit your application through the form below
We review your profile
We assess fit based on your background and jurisdiction
Short interview
We may schedule a brief conversation to learn more about your goals
Selection confirmed
You hear before June 1, 2026 whether you've been selected
Who is this for?
- New or aspiring partner in a corporate law firm
- Motivated to grow your business and enrich your skills beyond the letter of the law
- Willing to dedicate approximately 5 hours per month to working on your own practice development
- Maximum 2 lawyers per jurisdiction — ensuring diversity and no direct competitors
Investment
€4,500
€4,000
Early bird price — register before April 30, 2026
Regular price: €4,500 per participant after April 30
AIJA members receive a 25% discount
Ready to grow with intent?
Applications are now open for the September 2026 cohort. Spaces are limited.
Questions? Contact us at info@beyondbillablehours.io
Looking for a firm-wide programme?
The Growth Programme can also be delivered as a firm-wide initiative, tailored to your firm's strategy and culture. We work with firms to align the programme with growth priorities, run Hogan assessments with participating lawyers, and equip internal facilitators through a train-the-trainer model.
Learn more about firm programmes