The Legal Growth Programme: Dubai Summer School.
A four-session cohort for lawyers ready to define their value, and grow their practice on purpose.
Most lawyers are busy, but not always moving forward. This programme is for those who want to take a step back, get clear on what they stand for, and build a practice around it.
Four in-person sessions in Dubai, three hours each.
Programme starts mid-June.
Weekly thirty-minute virtual check-in.
Practical assignments between sessions.
Most programmes focus on activity. This one focuses on direction first, then builds the right actions around it.
Over four sessions, you will define your value proposition, identify the right clients and put in place a practical approach to business development. Personal profiling sits at the heart of the programme: through the Hogan Personality Assessment and a structured reflection on motivations, strengths and ambition, you build a sharper understanding of who you are as a lawyer, and translate that into how you show up commercially.
- Senior associates, counsel and partners in the UAE.
- Lawyers who want to build a more focused practice.
- Those who know they should be doing BD, but want a clearer and more natural way to do it.
- Lawyers who want to be known for something, not everything.
Six clear outcomes.
A clear value proposition.
Defined ideal clients and market focus.
A personal brand that feels natural and consistent.
A simple, repeatable BD approach.
A six to twelve month growth plan you will follow.
A peer cohort of senior lawyers in the UAE.
Four sessions. One clear direction.
Your north star and direction
Clarity before activity.
- •What kind of lawyer you want to be.
- •Hogan Personality Assessment and personal profiling.
- •Aligning personal ambition with commercial reality.
Value proposition and ideal client
What you stand for and who you serve.
- •From what I do to what problems I solve.
- •Identifying differentiators in a crowded market.
- •Defining your ICP, the ideal client profile.
- •Understanding client needs, triggers and buying behaviour.
Personal brand and visibility
How you show up and build credibility.
- •What personal branding means in legal.
- •Building a consistent presence, online and offline.
- •Content and reputation building that feels natural.
BD in practice and go-to-market plan
Turning clarity into commercial momentum.
- •Building and maintaining meaningful client relationships.
- •Creating your own BD system that works in real life.
- •Setting priorities, measurable actions and accountability.
AED 18,500 per participant · full programme
A single fee covers the full programme: four in-person sessions in Dubai, weekly group check-ins, the Hogan Personality Assessment, all programme materials and direct access to both leads.
Ahmed Elnagger
Founder, Elnagger & Partners.
Founder, Emirates Legal Network.
Ahmed founded Elnagger & Partners, a leading boutique law firm in the UAE, and the Emirates Legal Network, the country's professional community for lawyers. He brings the personal brand and market visibility lens to the programme: how lawyers in this region become known and trusted.
Barbara Koenen-Geerdink
Founder, Beyond Billable Hours.
Co-founder, BOOST BDM.
Barbara founded the strategic growth consultancy Beyond Billable Hours and co-founded BOOST BDM, the global community for law firm BDM professionals. She brings the structured business development and growth strategy lens: how lawyers translate clarity into a working commercial practice.