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    About · Approach · Team

    Beyond Billable Hours

    Who we are, how we work, and the people you'll work with.

    01 — The people

    Meet the Team

    Experienced professionals dedicated to your firm's success.

    Professional headshot of Barbara Koenen-Geerdink, Partner – GTM strategy and BDM transformation at Beyond Billable Hours
    Partner

    Barbara Koenen-Geerdink

    Partner – GTM strategy and BDM transformation

    Barbara has led BD and marketing teams in international and regional law firms, including as CMO of the largest firm in the Middle East. She now advises firms globally on data-driven business development, team transformation and technology adoption. She is also the author of Beyond Billable Hours and co-founder of BOOST, a community for law firm BD professionals.

    Professional headshot of Stijn van Oirschot, Partner – Legal tech and BDM transformation at Beyond Billable Hours
    Partner

    Stijn van Oirschot

    Partner – Legal tech and BDM transformation

    Stijn brings vast experience at the intersection of legal technology and business development. Having advised law firms across Europe on digital transformation, client relationship management, and data-driven BD strategies, he bridges the gap between technology and practice. Stijn’s approach combines deep technical understanding with commercial insight, helping firms modernise their processes, improve collaboration, and unlock new growth opportunities through smart use of technology.

    Professional headshot of Andrew Hutchinson, Advisor – Data and martech innovation at Beyond Billable Hours
    Advisor

    Andrew Hutchinson

    Advisor – Data and martech innovation

    Andrew is a data and technology specialist with extensive experience helping professional services firms connect their systems, automate workflows and extract value from data. He focuses on using martech, AI and analytics to improve collaboration and drive growth across BD and client development teams.

    Professional headshot of Lucy Beales, Non-Exec Advisor - Hogan Assessment at Beyond Billable Hours
    Non-Exec Advisor

    Lucy Beales

    Non-Exec Advisor - Hogan Assessment

    Lucy spent eight years practising criminal litigation as a solicitor advocate in the UK before shifting her focus to recruitment and learning and development. She went on to design and launch the Al Tamimi Academy, a leading learning hub for lawyers in the Middle East. A qualified IMI mediator, coach and Insights Discovery practitioner, Lucy combines deep legal knowledge with exceptional people skills. She is known for her collaborative style, empathy, and ability to see the bigger picture; qualities that make her a trusted facilitator and communicator in complex professional environments.

    Professional headshot of Elrin James, Executive Assistant at Beyond Billable Hours
    Executive Assistant

    Elrin James

    Executive Assistant

    02 — How we work

    The Approach

    Structured, challenge-led workshops that turn complexity into clarity — delivered at fixed scope and fixed fee.

    What we do

    We help law firms solve growth challenges by co-creating practical solutions with the people who have to make them work.

    Our role

    We are facilitators who step into the firm, work with real stakeholders, and leave behind decisions, direction, and momentum.

    Our purpose

    Turning complexity, resistance, and good intentions into clear action.

    Who we are for

    We work with law firm management, lawyers (individually and in groups, including global cohorts), and BD and marketing departments.

    How a workshop comes together

    Five deliberate steps — from defining the real challenge to leaving with decisions and ownership.

    1

    Defining the real challenge

    We start by clarifying the challenge that actually needs solving. This helps to align on what success should look like.

    2

    Stakeholder interviews

    We speak with key stakeholders to understand different perspectives, past experiences, and potential points of tension.

    3

    Bring the right people together

    We work with the firm to ensure decision makers and key influencers are in the room, so conversations can lead to real outcomes.

    4

    Facilitated working session

    We run a structured, interactive workshop that encourages honest discussion and supports collective problem solving.

    5

    Decisions and action plan

    The session concludes with clear decisions, defined ownership, and agreed next steps to ensure momentum continues.

    Extended Network

    Specialists we trust,
    brought in when it matters.

    When a challenge needs expertise beyond our core team, we partner with a curated circle of specialists who share our standards and our way of working.

    Ready to Transform Your Firm's Growth?

    Let's discuss how we can help you build sustainable business development practices that drive real results.

    Schedule a Consultation