Creating clarity
The Approach
The Law Firm Growth Game — an interactive business simulation for law firmsDiscover the Game →
Beyond Billable Hours · Growth, on purpose
Rethink how your law firm grows.
We design high-end workshops for law firms that turn data, technology and people into practical action — built around two pillars: legal tech and business development.
01 — What we run
Transforming how law firms grow.
We help law firms build stronger, smarter, and more connected business development functions. By combining data, technology, and human insight, we work with you to create structures and programmes that drive real growth, not just activity.
Half-Day Workshop
AI in BDM
Build working AI agents and workflows for your BD and marketing team — in half a day.
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Cohort programme
The Growth Programme
A six-month journey for aspiring partners — not every lawyer should be a rainmaker.
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For firms
Law Firm Retreats
Bring partners together around one strategic horizon — and leave with decisions, not slides.
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For firms
GTM Clarity
Five fragmented go-to-market efforts, one shared target — focus before you scale.
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For BD teams
Data Lab Workshop
Turn scattered firm data into a working signal your fee-earners actually use.
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For BD teams
MarTech Stack Workshop
Audit the stack, kill the duplicates, and keep only the tools that move the needle.
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For BD teams
BDM Team Future Readiness
Reset roles and capabilities so your BD function leads growth, not just supports it.
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02 — Flagship experience
The Law Firm Growth Game
A fully-facilitated business simulation that puts your partners and BD team in the driver's seat — making real decisions, seeing real consequences, and walking out with a sharper instinct for growth.
03 — How we work
Built around three principles.
04 — Ask MBD
How can we help you today?
Describe a marketing, BD, technology or law-firm management challenge.
05 — Team
Meet the people behind it.
Barbara Koenen-Geerdink
Partner – GTM strategy and BDM transformation
Stijn van Oirschot
Partner – Legal tech and BDM transformation
Andrew Hutchinson
Advisor – Data and martech innovation
Lucy Beales
Non-Exec Advisor - Hogan Assessment
Partnership · BOOST
Learn more about BOOST
Supporting professional growth together.
We champion the growth of BD and marketing professionals in legal. BOOST shares that mission — elevating MBD into a true strategic driver. By supporting BOOST, we help strengthen the skills, insights and community that move the industry forward.
Flagship simulation
The Law Firm Growth Game.
Run a law firm. Make real decisions. See what happens.
An interactive business simulation where teams step into law firm leadership, navigate five strategic rounds and compete on a live leaderboard — building commercial awareness through experience, not theory.
Biweekly podcast
The Legal Growth Table.
Honest conversations about how law firms really grow. Each month, a new growth leader joins us for candid discussions on strategy, BD, leadership and technology.
Listen now06 — Insights
